Luminary: Ina Pockrass

Luminary: Ina Pockrass

Ina Pockrass, JD is an eco-entrepreneur and branding and marketing expert who practiced law for 18 years. Ms. Pockrass co-founded Transcendentist®, Inc. in 2002, and the Eco-Dentistry Association in 2008.

Ms. Pockrass legal specialty is intellectual property, the creation and protection of intangible assets, like trademarks. She was partner at the prestigious law firm Pillsbury Madison and Sutro (now Pillsbury), heading the firm’s West Coast Intellectual Property group of 70 attorneys. In 1998, she moved her practice to Heller Ehrman White and McAuliffe, continuing to handle high-tech litigation for well-known companies, and teaching trial advocacy to young lawyers. Ms. Pockrass frequently lectured on cutting edge branding and advertising issues.

Co-is of the Eco-Dentistry AssociationTM and driving force behind Eco-Dentistry™, the comprehensive approach to sustainability for healing practitioners, Ms. Pockrass is chair of the Board of Directors of two non-profits, The Engage Network and Circle of Life. She also serves on the Steering Committee for Sustainable Berkeley, the Advisory Board of Teleosis, and is a former board member of the Sustainable Business Alliance. She is a frequent speaker on Green Business and Marketing to the LOHAS consumer.

Ms. Pockrass has a BA in Philosophy from Mills College in Oakland, California and received her law degree in 1985 from The Washington College of Law at the American University. Before, and during law school, she worked in the U.S. Congress as a legislative aid.

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